Blogging Basics: Building an Online Presence

Julie Falconer, a London-based travel consultant and writer

Wednesday, February 20th from 7:00 pm - 8:30 pm

Have you always wanted to start a blog, or do you have one that needs some direction? This class will provide you with a toolkit to create, maintain, promote, and drive traffic to your blog.

You will get tips for which blogging platforms and content management systems to use, what kind of layout and content works best for online audiences, how to promote your blog effectively both online and off, and how to drive high-quality traffic to your blog.

Attendees will learn how to create, maintain, and promote a blog, with practical tips learned from the instructor’s 11 years of blogging experience.

The class is for those without a current blog or with a basic one that could use a boost. Some knowledge of blogging and the tools used for it will be helpful, but not necessary.

Instructor:

• Julie Falconer is a London-based travel writer and expert in social media. She writes an award-winning travel blog, A Lady in London, for which she has traveled to 90 countries and developed a strong social media presence. Originally from San Francisco, Julie came to London in 2007 after leaving a career in finance, during which she worked for Goldman Sachs and a hedge fund. When she's not traveling, she enjoys tweeting pictures of her food. 

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Our Refund Policy: Plans change. We get it. But if you can't make it to a class/workshop, please email us at London@generalassemb.ly at least 7 days before the scheduled event date. No refunds will be given after this timeframe.